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Okamoto Freedom Project

 

Our brief was to sell more condoms to Singaporeans. The problem was, in Singapore, it’s practically illegal to say the word ‘condom’ in any type of advertising. So instead of pushing the product, we invented some new ones, and gave Singaporeans even more opportunities to fool around.

Silver, New York Festivals, 2012
Silver, Integrated, Creative Circle Awards, 2012
Bronze, Media, Spikes Asia 2012
Silver, Effies Singapore, 2012
Finalist, Media, Cannes 2012
Finalist, Mobile, Cannes 2012