There’s a huge bias when it comes to reporting of missing people - a phenomenon often called “Missing White Woman Syndrome”. Reports are often determined by demographics such as ethnicity, gender, age and location. We worked with the Columbia Journalism Review to create AreYouPressworthy.com, an online tool that lets users enter their demographic data, and see how the press would cover their story if they went missing, giving them the information they need to join the fight for coverage equality.
Silver, PR, Cannes, 2023
Silver, PR, Cannes, 2023
Silver, Direct, Cannes, 2023
Bronze, Direct, Cannes, 2023
Bronze, Promo & Activation, Cannes, 2023
Backbone Award, 2023
Best in Show, Creative Data, AICP, 2023
Graphite Pencil, PR, D&AD, 2023
Wood Pencil, Digital, D&AD, 2023
Gold, Direct, The One Show, 2023
Gold, PR, The One Show, 2023
Silver, Direct, The One Show, 2023
Silver, PR, The One Show, 2023
Gold, Idea, The Andy Awards, 2023
Silver, Direct, Clios, 2023
Silver, Digital/Mobile, Clios, 2023
Silver, Data, Clios, 2023
Bronze, PR, Clios, 2023
Bronze, Media, Clios, 2023
Bronze, Data Vizualization, ADC, 2023
Bronze, Direct, ADC, 2023
