Where other brands might just slap a logo on a product, or pay for some in-stadium signage, we worked with Lay’s to take their NFL partnership to a place no chip had gone before. We took sacred soil from NFL teams’ home grounds all across America, separated it into different plots in a potato farm, and created delicious Lay’s chips with it, giving the fans a true taste of glory. And we also got to shoot the launch film with the G.O.A.T., Jerry Rice! Golden Grounds - the greatest chips in football history.
Bronze, Partnerships, Clio Sports, 2022