First, we won the pitch. Then, we realized we had to bring back one of the most beloved advertising icons of all time. So we did the only thing we could do - give him amnesia and a penchant for well-ironed socks. We teamed up with director Ivan Zachariás to launch the campaign with three teasers where the Least Most Interesting Man in the World updated us on his boring life, before bringing the Most Interesting Man in the World roaring back, while hanging from a helicopter. More spots to follow…